Collector’s Club is designed for those who want more than a transaction: earlier access to releases, a calmer path to ownership, and privileges shaped for collectors who intend to stay close to the work.
Membership also supports a small independent studio committed to making fewer, better objects of time.
Collector
48-hour early access to eligible Chapter releases
Members-only release notes before public launch
One complimentary caseback engraving per membership year
One serial reservation request per membership year on an eligible release
Renewal pricing locked while membership remains active
Member pricing benefit on one eligible annual watch purchase (See benefit terms)
Founder's Circle
First-priority access to eligible Chapter releases
Higher allocation priority where applicable
Two personalization privileges per membership year
First-priority serial reservation handling
One annual strap or approved accessory benefit
Founder’s Circle watch eligibility after five consecutive active years (See benefit terms)
House Rules
Membership is designed to improve access, not distort it. To protect fairness and keep the program credible:
discount benefits apply to one eligible watch purchase per membership year
discounts do not stack with other offers unless explicitly stated
serial reservation requests apply only to eligible releases and must be claimed within the member access window
allocation benefits do not override production limits, identity checks, or anti-bot measures
Founder’s Circle watch eligibility requires 5 consecutive active years with no lapse
memberships are personal and non-transferable
Dogma may revoke benefits in cases of abuse, bad-faith purchasing, policy circumvention, or resale patterns that undermine fair access
Membership caps — Year‑1 seats are limited to preserve exclusivity.
FAQs
What does early access mean?
Early access gives members a private window before the general public on eligible Chapter releases. Collector members receive a 48-hour early window. Founder’s Circle members receive first-priority access as defined for the release.
Does membership guarantee a watch?
No. Membership improves access, but does not guarantee allocation unless a specific release explicitly says so.
What is a serial reservation request?
It is the ability to request one preferred serial number or serial range on an eligible release during the member access window. Fulfillment depends on availability and timing.
Do discounts apply to all watches?
No. Discounts apply to one eligible watch purchase per membership year and do not apply to commissions, excluded releases, or products marked otherwise.
What counts as a personalization privilege?
A personalization privilege is either one complimentary caseback engraving or another stated personalization benefit offered under your tier.
What happens if I cancel Founder’s Circle before 5 years?
If membership lapses before 5 consecutive active years, the Founder’s Circle watch benefit resets.
Can I transfer my membership?
No. Memberships and their benefits are personal and non-transferable.
Can Dogma change the program later?
Yes, but Dogma will communicate material changes clearly. Active member pricing remains locked while membership stays uninterrupted.
Fine Print
Collector’s Club benefits are designed to reward long-term participation while preserving fairness, operational clarity, and the release structure of the brand.
Membership term and renewal
Membership is billed on the term selected at sign-up and renews automatically unless canceled before the renewal date. Renewal pricing remains locked while membership stays continuously active. If membership lapses or is canceled, renewal pricing protection ends and any future rejoining will be subject to the current public rate.
Eligibility of benefits
Benefits apply only to releases, products, and services specifically designated by Dogma as eligible under Collector’s Club. Not every product, release, commission, or future offering is automatically included. Eligibility, where relevant, will be stated on the product page, release notice, or accompanying membership documentation.
Early access and allocation
Early-access privileges provide members with access before the public on eligible releases, but do not guarantee a purchase unless explicitly stated for a specific release. Allocation priority, where offered, is still subject to production limits, verification checks, payment completion, and compliance with release rules. Dogma reserves the right to limit quantities, verify identity, or cancel orders placed in bad faith or in violation of release terms.
Serial reservation requests
Serial reservation requests are requests, not guarantees. Fulfillment depends on availability, timing, and the order in which valid member requests are received. Dogma may decline or reassign a requested serial where necessary to preserve fairness or production practicality.
Personalization benefits
Complimentary engravings, personalization privileges, or related benefits are subject to technical feasibility, available caseback format, space limitations, and content approval. Dogma reserves the right to decline engraving or personalization requests that are impractical, inappropriate, or inconsistent with the brand’s policies.
Pricing benefits
Member pricing benefits, where applicable, apply only to eligible purchases and only within the limits defined by the member’s tier. Unless otherwise stated, such benefits apply to one eligible watch purchase per membership year, do not stack with other offers, and have no cash value. Discounts or pricing privileges do not apply to taxes, shipping, duties, prior purchases, commissions, or excluded products.
Strap and accessory benefits
Any annual strap privilege, strap credit, or approved accessory benefit applies only to designated Dogma straps or accessories and only within the value or usage limits stated by Dogma. These benefits have no cash value, cannot be exchanged for cash or store credit unless explicitly stated, and do not roll over unless expressly allowed.
Founder’s Circle watch benefit
The Founder’s Circle watch benefit is earned only after five consecutive active years in Founder’s Circle membership, with no lapse, cancellation, downgrade, or interruption during that period. The club watch is not a catalog product and is not interchangeable with any standard Dogma release. It is a separate members’ object, created specifically to honor long-term Founder’s Circle participation.
Dogma reserves the right to define the club watch’s design, timing, specifications, production quantity, and delivery schedule. The club watch may differ from catalog references in configuration, movement, finish, materials, or format, and may be made available only within a defined redemption window. If the designated club watch is not yet available at the moment of eligibility, Dogma will fulfill the benefit through the next scheduled club-watch release or an equivalent member-specific offering.
Club watch eligibility is personal, non-transferable, and may not be redeemed for cash, open-ended store credit, or substitution with a catalog watch unless Dogma explicitly offers such an alternative in writing.
Member recognition
Any Founder’s Circle recognition, member roll, or acknowledgment is optional and only shown with the member’s consent. Dogma may decide the format, visibility, and timing of any recognition program.
Non-transferability
Memberships and all related privileges are personal to the member and may not be transferred, sold, assigned, shared, or combined across households, accounts, or purchasing identities unless expressly permitted by Dogma.
Abuse, misuse, and cancellations
Dogma reserves the right to suspend, restrict, or terminate membership benefits where there is evidence of abuse, bad-faith behavior, repeated policy circumvention, resale patterns that undermine fair access, fraudulent activity, multiple-account manipulation, or other conduct inconsistent with the spirit of the program.
Changes to the program
Dogma may refine, expand, replace, or retire specific benefits over time as the brand evolves. Any material changes affecting active members will be communicated clearly before renewal where reasonably possible. Dogma’s intent is to preserve the spirit and relative value of the membership while allowing the program to mature responsibly.
Refunds
Membership fees are non-refundable once a membership term begins, except where required by applicable law. Canceling membership stops future renewal but does not retroactively refund the active term.
Final interpretation
Collector’s Club is intended as a long-term relationship between Dogma and its members, not as a speculative purchase mechanism or financial instrument. In cases requiring interpretation, Dogma reserves the right to apply these terms in a manner consistent with fairness, operational practicality, and the intended spirit of the program.


