Objects of Time

We started Dogma to redraw luxury around design, not volume. For us, luxury is the discipline to make fewer pieces and make them mean more—objects that hold a point of view and carry yours. Each reference is conceived as a storytelling canvas: a dial where proportion, color, and typography do quiet work, and a case that records a life well lived. We publish build sheets and document provenance, not as theater, but as a transparent record of what this object is—and what it becomes with you. In our in-house prototyping lab, we iterate in metal, finish, and light until every decision reads with intention. The result is a watch that functions as a status element in the older sense of the word: evidence of taste, rigor, and time invested. Mark it with dates, places, coordinates—moments that matter—so it can celebrate where you’ve been and who you’re becoming. Our pact is simple and auditable: make fewer pieces, make them precisely, publish the truth, and stand behind it as long as it beats—each a quiet work of art shaped to the owner’s character, philosophy, and values.

Dogma is the studio of designer-makers Elie and Roozbeh. With roots in industrial design and brand design, we share a habit of treating every millimeter as a decision and every surface as a sentence. Roozbeh leads the object side—form language, dial architecture, and tolerances—pushing ideas through our in-house prototyping lab until they are realized in metal and light. Elie shapes how Dogma speaks in the world—visual identity, photography direction, palette, typography—ensuring the watch on your wrist and the brand you encounter are one coherent experience. Together we work like a small editorial team: sketch, proof, revise, refine. We don’t imitate heritage; we earn it through clarity of design and the patience to land on the version that feels inevitable. Each release is a statement, not a campaign; each piece is made to read as YOU—a personal identity element that can mark chapters, places, and the travel between them.

Dogma’s Chapter Editions are guided by an evolving Chapter Atlas: a field of places chosen for their cultural charge, formal character, and potential to become objects of time.