{"title":"Atelier","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAtelier presents a different side of Dogma.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThis collection brings together prototype watches, one-off builds, handmade dial studies, and experimental pieces developed through the studio process. Some explore material, finish, or proportion. Others test a specific layout, surface treatment, or construction idea. Each piece is offered individually and should be understood as a singular object rather than a standard production reference.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eAtelier pieces are separate from Dogma’s core collections. They may include hand-made characteristics, prototype details, or non-standard construction choices that reflect their origin in development and experimentation. Their value lies not only in wearability but in their individuality and place within Dogma’s design process.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"arizona-studies-atl-93-82","title":"Atelier Series — Arizona Studies","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eArizona Studies — ATL.93.82\u003c\/b\u003e is a ready-to-ship Dogma Atelier Series prototype, created as part of an early design study exploring color, depth, typography, and desert-landscape abstraction through watch dials.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe dial is built from acrylic and finished through a 16-layer print process, creating a saturated surface with visual depth beneath a raised white Dogma mark. The composition is expressive, but the watch remains practical and wearable, with a 40 mm 316L stainless steel case, double-domed sapphire crystal, Miyota 9015 automatic movement, date window, and green lume on the hands.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis piece is serial number \u003cspan class=\"s1\"\u003e\u003cb\u003e2 of 15\u003c\/b\u003e\u003c\/span\u003e and features an engraved solid caseback with the Dogma mark, reference number, and serial designation.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAs part of the Dogma Atelier Series, ATL.93.82 is not a standard production model. It is a finished studio prototype: hand-assembled, inspected, documented, and offered as a collectible design study from the early development period of Dogma.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eIncluded with the watch:\u003c\/b\u003e black rubber strap with signed stainless steel clasp, cobalt blue nylon strap, strap-changing tool, extra spring bars, large microfiber cloth, suspended frame presentation package, 3D-printed Dogma Atelier box, provenance card, and Atelier warranty card.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eAtelier Warranty:\u003c\/b\u003e Covered by a 12-month limited warranty for movement function and assembly-related defects under normal use. Because Atelier pieces are prototype or small-batch studio objects, minor variations in finishing, printing, alignment, texture, or hand-applied details may be present and are considered part of the nature of the piece.\u003c\/p\u003e","brand":"Dogma","offers":[{"title":"Default Title","offer_id":48794201751771,"sku":null,"price":1250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/1709\/0779\/files\/ATL.93.82.png?v=1780982469"},{"product_id":"glyph-atl-90-71","title":"Glyph - ATL.91.71","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eGlyph Studies — ATL.90.71\u003c\/b\u003e is a ready-to-ship Dogma Atelier Series prototype, created as part of an early design study exploring pattern, reflection, contrast, and regional identity through dial construction.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe dial is built from natural mother-of-pearl, framed and structured with black anodized aluminum, then finished with two layers of white and blue print. The result is a layered surface that shifts with light: quiet and pale at some angles, graphic and dimensional at others.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe composition uses repeated Dogma forms across the dial, with a black inner ring and minute track creating a more technical structure around the natural iridescence of the mother-of-pearl. This contrast between organic material and precise graphic geometry is central to the piece.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eATL.90.71 is powered by a Miyota 9015 automatic movement and housed in a 40 mm 316L stainless steel case with a double-domed sapphire crystal. The hands include lume for low-light legibility, while the engraved solid caseback records the reference and serial designation.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eAs part of the Dogma Atelier Series, this is not a standard production model. It is a finished studio prototype: hand-assembled, inspected, documented, and offered as a collectible design study from Dogma’s early development period.\u003c\/p\u003e","brand":"Dogma Watches","offers":[{"title":"Default Title","offer_id":48812969951451,"sku":null,"price":1480.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/1709\/0779\/files\/ATL9171.png?v=1780947885"},{"product_id":"parallax-atl-91-81","title":"Parallax - ATL.91.81","description":"\u003cp\u003eParallax — ATL.91.81 is a ready-to-ship Dogma Atelier Series prototype exploring optical depth, layered metal construction, and the way a dial changes as it moves through light.\u003c\/p\u003e\n\u003cp\u003eThe dial is built from laser-annealed stainless steel with an anodized aluminum layer, creating a surface that shifts between color, reflection, and structure depending on viewing angle. The name refers to parallax: the apparent shift of an object when seen from a different position.\u003c\/p\u003e\n\u003cp\u003eRather than treating the dial as a flat graphic surface, ATL.91.81 uses metal, light, and layered geometry to create a sense of visual displacement. The result is a watch face that feels dimensional, technical, and active without adding mechanical complication.\u003c\/p\u003e\n\u003cp\u003eThe watch is housed in a 40 mm 316L stainless steel case with a double-domed sapphire crystal and powered by a Miyota 9015 automatic movement. It is supplied on a 904L stainless steel bracelet and includes an additional cobalt blue nylon strap.\u003c\/p\u003e\n\u003cp\u003eAs part of the Dogma Atelier Series, Parallax is not a standard production model. It is a finished studio prototype: hand-assembled, inspected, documented, and released in very limited quantity as part of Dogma’s early design development.\u003c\/p\u003e","brand":"Dogma Watches","offers":[{"title":"Default Title","offer_id":48853521531099,"sku":null,"price":1650.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/1709\/0779\/files\/ATL.91.81.png?v=1780946366"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/1709\/0779\/collections\/ATL9171.png?v=1780982575","url":"https:\/\/dogmawatches.com\/collections\/atelier.oembed","provider":"Dogma","version":"1.0","type":"link"}